Health Insurance

Care that fits your life. health.

ACA marketplace, Medicare, HDHP + HSA, employer plans — find the structure that fits your situation without the open-enrollment chaos.

Or see the best health carriers →

Start comparing

What are you insuring?

How we think about health insurance

It's not about coverage — it's about expected total cost.

Health insurance is the most complex consumer financial product, and the one most people choose worst. The mistake: comparing plans on premium alone instead of total expected cost — premium + deductible + copays + coinsurance + out-of-network exposure + prescription costs.

The "cheapest" plan with a $7,000 deductible isn't cheap if you're getting infusions or have a high-cost-medication regimen. The HDHP + HSA combination that crushes for healthy young adults is a financial trap for someone with chronic conditions.

What we focus on: HDHP + HSA math, the Medicare vs. Medicare Advantage trade-off, open enrollment optimization, and how to manage MAGI to maximize ACA subsidies.

$1,650+
HDHP deductible
Minimum for HSA eligibility in 2026
$4,300
HSA contribution
Individual annual max — triple tax advantage
400%
FPL subsidy cliff
Old subsidy cliff may return after enhanced subsidies expire
Oct 15 - Dec 7
Medicare enrollment
Annual window to change plans

Common misconceptions

What most people get wrong

01

Myth I should pick the plan with the lowest premium.

Reality Total cost = premium + deductible + copays + coinsurance + uncovered services. The lowest-premium plan often costs more in total once you account for usage. Run the math both ways before open enrollment.

02

Myth HDHPs are a financial trap.

Reality For healthy individuals with cash reserves and HSA capacity, HDHP + maxed HSA is often the cheapest health insurance AND a stealth retirement vehicle (triple tax advantage). For chronic conditions, HDHPs can be costly. The answer depends on your situation.

03

Myth Medicare Advantage is the upgraded version of Original Medicare.

Reality Medicare Advantage REPLACES Original Medicare with a private plan. It has different networks, different prior authorization requirements, and once you choose it, switching back to Original Medicare + Medigap is often a one-way door (Medigap medical underwriting after the initial enrollment window).

04

Myth ACA subsidies only matter at low incomes.

Reality Enhanced subsidies through 2025 capped premium contribution at 8.5% of income regardless of FPL. Even $80K-$120K households can qualify for meaningful subsidies. Update your income estimate accurately during enrollment.

Frequently asked

Health insurance, demystified

When can I enroll in marketplace coverage?

Annual open enrollment runs November 1 through January 15 in most states (state marketplaces vary). Outside open enrollment, you need a 'qualifying life event' (marriage, baby, job loss, etc.) to enroll.

What's the difference between HMO, PPO, and EPO?

HMO: smaller network, requires PCP referrals for specialists, cheapest premiums. PPO: larger network, no referrals needed, out-of-network coverage at higher cost. EPO: in-network only (no out-of-network coverage), no referrals required. POS: hybrid, PCP referrals required but allows out-of-network at higher cost.

How do I qualify for an HSA?

You must be enrolled in a qualifying HDHP (high-deductible health plan) — for 2026, that's a plan with minimum $1,650 individual / $3,300 family deductible. You can't be enrolled in other primary health coverage, can't be claimed as a dependent, and can't be on Medicare.

When should I enroll in Medicare?

Your Initial Enrollment Period is the 7 months around your 65th birthday (3 months before, the month of, and 3 months after). Missing this window can result in lifetime late enrollment penalties for Part B and Part D — so calendar it carefully.

Should I take COBRA or buy a marketplace plan after job loss?

Usually marketplace. COBRA is your full premium plus a 2% admin fee — typically $400-$2,000/month. Job loss is a 'qualifying event' that opens marketplace enrollment outside open enrollment, often with significant subsidy eligibility based on your lower income.

What's the subsidy cliff?

Before enhanced subsidies (passed 2021), households above 400% of Federal Poverty Level got zero subsidy on the ACA marketplace. The 2021 American Rescue Plan and Inflation Reduction Act eliminated the cliff through 2025 — capping premium contribution at 8.5% of income. The cliff may return after enhanced subsidies expire if not extended.

Carriers pay us only when you switch

See what you'd actually pay for health insurance.

Compare your real rate against the carriers we've reviewed. No phone calls. No data routing without your okay.