Key takeaways
Root pioneered the test-drive-to-rate model: most drivers take a 3-week phone-based driving test before getting a quote.
— QuoteYeti editorial team
- 02 Pricing rewards safe drivers significantly — Root's pitch is that good drivers shouldn't subsidize bad ones.
- 03 Customer experience varies sharply: drivers who pass the test love the rates; drivers who don't can't get coverage at all.
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Root ratings
Pros and cons
Ordered by impact. The top item in each column is the one we'd weight heaviest in a recommendation.
What's working
- Top pro Low-mileage drivers
- Drivers who do everything to keep themselves safe on the road
- Prospective customers want to save on renters and vehicle insurance.
What's not
- Top con high-risk drivers in the high-risk categories.
- Insurance agents who prioritize work
- drivers who seek a comprehensive insurance plan
Our verdict