Health Insurance Comparison
eHealth vs Blue Cross Blue Shield vs Cigna
Side-by-side comparison of eHealth vs Blue Cross Blue Shield vs Cigna health insurance — ratings, cost, coverage, customer experience, pros, cons. No sales pitch, just the research.
Quick verdict
eHealth is essentially tied with Blue Cross Blue Shield and Cigna in our overall scoring — but each carrier wins on different dimensions. See the breakdown below before deciding.
Head-to-head
Overall scores, key facts, and what each is known for.
| eHealth | Blue Cross Blue Shield | Cigna | |
|---|---|---|---|
| Overall score | 4.42 /5 ★★★★★ Highest overall | 4.40 /5 ★★★★★ | 4.18 /5 ★★★★★ |
| National rank | #1 | #2 | #6 |
| Avg. annual rate | $1,140 Varies by plan | $2,940 Varies by state | $2,628 Varies by plan |
| Avg. monthly | $95 | $245 | $219 |
| Best for | eHealth is the largest online health insurance marketplace with 13,000+ plans from 180+ carriers | Blue Cross Blue Shield is the largest health insurance provider network in the US with state-level Blue Cross plans nationwide | Cigna is a global health insurer with strong mental health benefits and expat coverage options |
| Read full review | eHealth review → | Blue Cross Blue Shield review → | Cigna review → |
Rating breakdown
How each carrier scores on the dimensions we weight.
| Category | eHealth | Blue Cross Blue Shield | Cigna |
|---|---|---|---|
| Customer experience | 4.85 · #2 | 4.70 · #3 | 4.25 · #6 |
| Coverage breadth | 5.00 · #1 | 5.00 · #1 | 4.40 · #5 |
| Affordability | 5.00 · #1 | 4.40 · #5 | 4.55 · #4 |
Pros and cons, side by side
What each carrier wins on, and where each one falls short.
eHealth
Full review →Pros
- Compare 13,000+ plans from 180+ insurers in one place
- Licensed agents help you enroll at no extra cost
- Plan finder filters by your prescriptions and doctors
- Free quotes with no obligation to purchase
- Covers ACA marketplace, Medicare, and private plans
Cons
- Broker — not a carrier; service quality varies by underlying carrier
- Plan options vary by state and ZIP code
- Application can be slower than direct-from-carrier
- Not all carriers participate in eHealth marketplace
Blue Cross Blue Shield
Full review →Pros
- Largest provider network in the US — accepted nearly everywhere
- BlueCard® program provides coverage when traveling out-of-state
- Strong J.D. Power member satisfaction scores
- Wide variety of plan types (HMO, PPO, EPO, POS)
- State-level plans provide deep local expertise
Cons
- Coverage and rates vary significantly by state-level plan
- Customer experience varies by regional Blue Cross provider
- Higher base rates than some marketplace-only carriers
- Less innovation than tech-first carriers like Oscar
Cigna
Full review →Pros
- Strong behavioral health and mental wellness network
- Global plans available for expats and frequent travelers
- Pharmacy management through Express Scripts
- Comprehensive virtual care options
- Robust employer-sponsored plans
Cons
- Customer satisfaction scores below top carriers
- Provider network varies by region
- Limited availability in some ACA marketplaces
- Higher base rates for some individual plans
Coverage at a glance
What each carrier offers in standard policies.
eHealth
eHealth offers a comprehensive coverage menu typical of major health insurance carriers, with several add-ons that set it apart from competitors. The table below details the main add-ons available.
Add-on coverage
- ACA Marketplace Plans — Individual and family health coverage with subsidies
- Medicare Plans — Medicare Advantage, Medicare Supplement, and Part D
- Short-Term Health — Temporary coverage between jobs or during gaps
- Dental and Vision — Standalone dental and vision coverage
Blue Cross Blue Shield
Blue Cross Blue Shield offers a comprehensive coverage menu typical of major health insurance carriers, with several add-ons that set it apart from competitors. The table below details the main add-ons available.
Add-on coverage
- BlueCard Coverage — Access to in-network rates anywhere in the US
- Medicare Advantage — BCBS-branded Medicare Advantage plans
- Wellness Programs — Gym discounts, smoking cessation, and weight loss programs
Cigna
Cigna offers a comprehensive coverage menu typical of major health insurance carriers, with several add-ons that set it apart from competitors. The table below details the main add-ons available.
Add-on coverage
- Cigna Global — International health coverage for expats and frequent travelers
- Behavioral Health — Mental health and substance abuse coverage
- Express Scripts Pharmacy — Mail-order and retail prescription benefits
The bottom line
eHealth
eHealth earns an overall score of 4.42/5 in QuoteYeti's health insurance provider rankings. The carrier ranks #1 nationally, with particular strength in affordability.
eHealth is best suited for members who prioritize the lowest possible rate. Broker is the most common drawback to weigh against the strengths.
As always, compare quotes from multiple insurers before committing. The right carrier depends on your specific profile — driving record, claims history, location, and coverage needs all shift the math.
Blue Cross Blue Shield
Blue Cross Blue Shield earns an overall score of 4.4/5 in QuoteYeti's health insurance provider rankings. The carrier ranks #2 nationally, with particular strength in customer experience.
Blue Cross Blue Shield is best suited for members who want a balance of price and service from an established carrier. Coverage and rates vary significantly by state-level plan is the most common drawback to weigh against the strengths.
As always, compare quotes from multiple insurers before committing. The right carrier depends on your specific profile — driving record, claims history, location, and coverage needs all shift the math.
Cigna
Cigna earns an overall score of 4.18/5 in QuoteYeti's health insurance provider rankings. The carrier ranks #6 nationally, with particular strength in specific specialty areas.
Cigna is best suited for members who want a balance of price and service from an established carrier. Customer satisfaction scores below top carriers is the most common drawback to weigh against the strengths.
As always, compare quotes from multiple insurers before committing. The right carrier depends on your specific profile — driving record, claims history, location, and coverage needs all shift the math.
Before you decide
Rankings are a starting point — your profile decides the rest.
These scores reflect our editorial research across cost, coverage, and customer experience. The right carrier for you still depends on your record, location, and vehicle, so read the full reviews before you commit.