Auto Insurance Comparison
State Farm vs American Family
Side-by-side comparison of State Farm vs American Family auto insurance — ratings, cost, coverage, customer experience, pros, cons. No sales pitch, just the research.
Quick verdict
State Farm comes out clearly ahead American Family in our overall scoring — but each carrier wins on different dimensions. See the breakdown below before deciding.
Head-to-head
Overall scores, key facts, and what each is known for.
| State Farm | American Family | |
|---|---|---|
| Overall score | 4.41 /5 ★★★★★ Highest overall | 3.85 /5 ★★★★★ |
| National rank | #1 | — |
| Best for | State Farm is the largest auto insurer in the US with the strongest local agent network and top-tier customer satisfaction | American Family is a Midwest-rooted mutual carrier that ranks consistently well on customer satisfaction and offers a usage-based program with real teeth |
| Read full review | State Farm review → | American Family review → |
Rating breakdown
How each carrier scores on the dimensions we weight.
| Category | State Farm | American Family |
|---|---|---|
| Customer experience | 5.00 · #1 | 4.00 |
| Coverage breadth | 4.85 · #2 | 4.10 |
| Affordability | 4.40 · #5 | 3.50 |
Pros and cons, side by side
What each carrier wins on, and where each one falls short.
State Farm
Full review →Pros
- Largest network of local agents in the US (19,000+)
- Top-tier J.D. Power customer satisfaction scores year after year
- Drive Safe & Save™ telematics program with significant discounts
- Strong claims experience with personalized agent support
- Best-in-class financial strength (AM Best A++)
Cons
- Base rates higher than GEICO and Progressive for many profiles
- Online quote and self-service tools lag digital-first competitors
- Limited availability of some niche coverages by state
- Less competitive for high-risk drivers compared to specialized insurers
American Family
Full review →Pros
- American Family provides a variety of savings on vehicle insurance coverage.
- The firm also offers numerous other types of insurance, which may be combined to save money.
- American Family's mobile app is simple to use and includes features like tracking claim progress, scheduling payments, and calling roadside help.
Cons
- Because American Family does not offer a comprehensive list of extra coverage enhancements or endorsements for vehicle policies, customers with more sophisticated insurance needs should continue their research.
- While homeowners rated American Family vehicle insurance positively, renters rated this provider below average in our Customer Satisfaction Survey.
Coverage at a glance
What each carrier offers in standard policies.
State Farm
State Farm offers a comprehensive coverage menu typical of major car insurance carriers, with several add-ons that set it apart from competitors. The table below details the main add-ons available.
Add-on coverage
- Roadside Assistance — Towing, jump-starts, fuel delivery, lockout service, and flat tire changes
- Rideshare Coverage — Personal auto coverage extended for rideshare drivers between rides
- Personal Articles Policy — High-value items like jewelry, art, collectibles, and electronics
- Car Rental and Travel Expenses — Rental car costs and travel expenses after a covered accident away from home
American Family
The bottom line
State Farm
State Farm earns an overall score of 4.41/5 in QuoteYeti's car insurance provider rankings. The carrier ranks #1 nationally, with particular strength in customer experience.
State Farm is best suited for drivers who value strong customer service over the lowest price. Base rates higher than GEICO and Progressive for many profiles is the most common drawback to weigh against the strengths.
As always, compare quotes from multiple insurers before committing. The right carrier depends on your specific profile — driving record, claims history, location, and coverage needs all shift the math.
American Family
American Family is a solid pick in the Midwest and Western states where it operates. If you're outside its footprint or shopping purely on rate, broader carriers will usually price more aggressively.
Read the full American Family reviewBefore you decide
Rankings are a starting point — your profile decides the rest.
These scores reflect our editorial research across cost, coverage, and customer experience. The right carrier for you still depends on your record, location, and vehicle, so read the full reviews before you commit.