Auto Insurance Comparison
Nationwide vs American Family
Side-by-side comparison of Nationwide vs American Family auto insurance — ratings, cost, coverage, customer experience, pros, cons. No sales pitch, just the research.
Quick verdict
Nationwide edges ahead American Family in our overall scoring — but each carrier wins on different dimensions. See the breakdown below before deciding.
Head-to-head
Overall scores, key facts, and what each is known for.
| Nationwide | American Family | |
|---|---|---|
| Overall score | 4.05 /5 ★★★★★ Highest overall | 3.85 /5 ★★★★★ |
| National rank | #7 | — |
| Best for | Nationwide is a strong bundling-focused auto insurance with vanishing deductibles and personalized claims service | American Family is a Midwest-rooted mutual carrier that ranks consistently well on customer satisfaction and offers a usage-based program with real teeth |
| Read full review | Nationwide review → | American Family review → |
Rating breakdown
How each carrier scores on the dimensions we weight.
| Category | Nationwide | American Family |
|---|---|---|
| Customer experience | 4.10 · #7 | 4.00 |
| Coverage breadth | 4.40 · #5 | 4.10 |
| Affordability | 4.10 · #7 | 3.50 |
Pros and cons, side by side
What each carrier wins on, and where each one falls short.
Nationwide
Full review →Pros
- Significant bundling discounts (up to 20% with home insurance)
- SmartRide® telematics program with $40 enrollment bonus
- Vanishing Deductible® reduces $100 per year of safe driving
- On Your Side® Review with assigned representative for major life changes
- Strong availability of optional coverages and endorsements
Cons
- Higher standalone rates than digital-first competitors
- Mixed J.D. Power scores in customer satisfaction
- Less competitive for drivers without bundled policies
- Inconsistent service quality across regions
American Family
Full review →Pros
- American Family provides a variety of savings on vehicle insurance coverage.
- The firm also offers numerous other types of insurance, which may be combined to save money.
- American Family's mobile app is simple to use and includes features like tracking claim progress, scheduling payments, and calling roadside help.
Cons
- Because American Family does not offer a comprehensive list of extra coverage enhancements or endorsements for vehicle policies, customers with more sophisticated insurance needs should continue their research.
- While homeowners rated American Family vehicle insurance positively, renters rated this provider below average in our Customer Satisfaction Survey.
Coverage at a glance
What each carrier offers in standard policies.
Nationwide
Nationwide offers a comprehensive coverage menu typical of major car insurance carriers, with several add-ons that set it apart from competitors. The table below details the main add-ons available.
Add-on coverage
- Vanishing Deductible — Reduces your collision deductible by $100 per year of safe driving
- Brand New Belongings — Replacement of personal items in your car after a total loss
- Accident Forgiveness — Prevents rate increases after your first at-fault accident
- Roadside Assistance — Towing, jump-starts, lockouts, fuel delivery, and tire changes
American Family
The bottom line
Nationwide
Nationwide earns an overall score of 4.05/5 in QuoteYeti's car insurance provider rankings. The carrier ranks #7 nationally, with particular strength in specific specialty areas.
Nationwide is best suited for drivers who want a balance of price and service from an established carrier. Higher standalone rates than digital-first competitors is the most common drawback to weigh against the strengths.
As always, compare quotes from multiple insurers before committing. The right carrier depends on your specific profile — driving record, claims history, location, and coverage needs all shift the math.
American Family
American Family is a solid pick in the Midwest and Western states where it operates. If you're outside its footprint or shopping purely on rate, broader carriers will usually price more aggressively.
Read the full American Family reviewBefore you decide
Rankings are a starting point — your profile decides the rest.
These scores reflect our editorial research across cost, coverage, and customer experience. The right carrier for you still depends on your record, location, and vehicle, so read the full reviews before you commit.