Auto Insurance Comparison

American Family vs National General

Side-by-side comparison of American Family vs National General auto insurance — ratings, cost, coverage, customer experience, pros, cons. No sales pitch, just the research.

Compare different carriers Pick 2 or 3 to build a new comparison

Quick verdict

American Family comes out clearly ahead National General in our overall scoring — but each carrier wins on different dimensions. See the breakdown below before deciding.

Head-to-head

Overall scores, key facts, and what each is known for.

 
American Family
National General
Overall score
3.85 /5
Highest overall
3.55 /5
Best for American Family is a Midwest-rooted mutual carrier that ranks consistently well on customer satisfaction and offers a usage-based program with real teeth National General is Allstate's non-standard and specialty subsidiary, acquired in 2021
Read full review American Family review → National General review →

Rating breakdown

How each carrier scores on the dimensions we weight.

Category American Family National General
Customer experience 4.00 3.40
Coverage breadth 4.10 3.70
Affordability 3.50 3.60

Pros and cons, side by side

What each carrier wins on, and where each one falls short.

American Family

Full review →

Pros

  • American Family provides a variety of savings on vehicle insurance coverage.
  • The firm also offers numerous other types of insurance, which may be combined to save money.
  • American Family's mobile app is simple to use and includes features like tracking claim progress, scheduling payments, and calling roadside help.

Cons

  • Because American Family does not offer a comprehensive list of extra coverage enhancements or endorsements for vehicle policies, customers with more sophisticated insurance needs should continue their research.
  • While homeowners rated American Family vehicle insurance positively, renters rated this provider below average in our Customer Satisfaction Survey.

National General

Full review →

Pros

  • Available in all 50 states for non-standard auto
  • Strong specialty lines including RV and motorcycle insurance
  • Backed by Allstate financial strength
  • Accepts SR-22 and high-risk profiles

Cons

  • Customer satisfaction trends below industry averages
  • Not competitive for standard-risk drivers
  • Coverage menu varies meaningfully by state and risk profile

Coverage at a glance

What each carrier offers in standard policies.

American Family

National General

The bottom line

American Family

American Family is a solid pick in the Midwest and Western states where it operates. If you're outside its footprint or shopping purely on rate, broader carriers will usually price more aggressively.

Read the full American Family review

National General

National General fits the non-standard niche or specialty needs (RV, motorcycle). Standard-risk auto shoppers will find better rates and service at mainstream carriers.

Read the full National General review

Before you decide

Rankings are a starting point — your profile decides the rest.

These scores reflect our editorial research across cost, coverage, and customer experience. The right carrier for you still depends on your record, location, and vehicle, so read the full reviews before you commit.